Boucheron CEO Hélène Poulit-Duquesne on Histoire de Style and Carte Blanche

South China Morning Post - Oct 5, 2026

In 2020, Hélène Poulit-Duquesne, CEO of Boucheron, made a bold move in the very traditional world of high jewellery. High jewellery – or haute joaillerie in French – is a very niche segment of the jewellery industry, akin to haute couture in fashion. Think one-of-a-kind creations made with the most precious metals and rarest stones, often requiring years of handiwork. Founded in 1858 and the first jeweller to be based in Paris’ Place Vendôme, Boucheron is known for its unique approach to the...

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