WTM LONDON 2026: YOUR GATEWAY TO SARAWAK, THE GATEWAY TO BORNEO

Sarawak Tourism Board (STB) is preparing to return to World Travel Market (WTM) London, taking place from 3–5 November 2026 at ExCeL London, with a refreshed destination identity, exciting new tourism experiences and a renewed focus on strengthening partnerships with the UK travel industry. Under its newly launched tagline, ‘Sarawak: Gateway to Borneo’, Malaysia’s largest state is positioning itself as the natural starting point for exploring the island of Borneo, bringing together extraordinary biodiversity, UNESCO-recognised heritage, indigenous cultures and authentic community-led tourism experiences.