Style Edit: Gucci’s cruise 2027 collection takes over Times Square in New York

South China Morning Post - Oct 12, 2026

New York’s Times Square hardly lacks visual stimulation. Yet for the unveiling of GucciCore, the house’s cruise 2027 collection, it chose the district’s relentless digital glow as its backdrop, treating one of the city’s loudest landmarks as the stage for a collection with everyday roots: looks that might be encountered on the streets. Before the show, Gucci filled Times Square’s screens with a montage of found footage and mock advertisements spanning Gucci Automobili, Gucci Gym, Gucci Pets and...

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