Style Edit: Burberry marks 170 years with London, New York, Seoul and Shanghai campaign

South China Morning Post - Oct 12, 2026

A Burberry coat has always promised more than protection from the elements. It carries the practical qualities of British all-weather dressing, of course, but also a certain style: think of a collar turned up against the rain or that signature checked lining caught in motion. For its 170th anniversary, Burberry returns to that enduring idea with 170: The Anniversary Portraits, a global campaign that places its outerwear not in a studio, but on the streets and in the cities where it is worn....

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