SLOVENIA BRINGS WELLBEING AND A TRAIL BORN FROM THE ASHES TO WTM LONDON

At World Travel Market (WTM) London, taking place from 3 to 5 November, Slovenia is unveiling health and wellbeing as its central tourism communication theme for 2027, presenting a fresh perspective on what it means to feel good, reconnect with nature and travel with purpose. Joined by 20 Slovenian destinations and tourism providers, the Slovenian Tourist Board (STB) is showcasing the country’s diverse tourism experiences, with a special spotlight on the Carsus Trail, a remarkable cross-border hiking route born from the ashes of the devastating 2022 Karst wildfire. Slovenia’s presence at WTM London marks a key highlight in a busy autumn of international tourism promotion and business networking.