Is this the new Cotswolds? East Midlands tipped to become England's hottest rural tourism region, with fans including Earl Spencer and Claudia Schiffer - and A-list favourite Nobu moving in

Daily Mail - Sep 26, 2026

Houses and holiday lets are cheaper but the pubs and pastoral splendour are just as enticing, say those who live in the rural region being dubbed 'the new Cotswolds'.

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