‘I’m so excited’: Kim Jones on choosing Hong Kong as the home of his revived fashion label

South China Morning Post - Oct 16, 2026

One might not expect British fashion designer Kim Jones, a figure synonymous with modern luxury, to highlight reptiles as one of his earliest memories of Hong Kong. “I love Hong Kong, the weird side of it and the fact that there are king cobras that live here, and different snakes and the sort of things which most people probably get terrified of,” the 53-year-old says. Jones first visited Hong Kong after joining Dunhill as its creative director in 2008, visiting regularly in the late 2000s to...

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