Home Value Estimators Are Now More Accessible to Real Estate Brokers and Agents

Easy-to-use real estate automated value model provides lead generation opportunities and fair estimates for homeowners online

SAN DIEGO, United States - December 7, 2017 /MarketersMedia/ —

Data technology company Home Junction has been evolving its automated value model (AVM) to adapt to changes in the market over the last 20 years. Since the 1980s, the market has changed from a heavy reliance on traditional media, such as print and direct mail, to digital media. As more consumers look to the internet for real estate knowledge and information on local brokers or agents, there is a rise in competition on the web. To get the attention of potential clients, brokers are faced with the task of creating integrated marketing strategies and using media like email, social media, and paid ads to generate and nurture leads.

Home Junction announces the release of its AVM plugin, which can now be installed on a realtor’s website as a WordPress plugin or as a standalone portal on any platform. Though Home Junction’s AVM has been in commercial use for at least two decades, it is now available as a more convenient and affordable option for web use. The tool is designed with easy installation and a smooth user and host experience in mind.

To get an estimate on what their home may be worth, users can input their address into the AVM search engine on a broker’s website and instantly receive a report to their email inbox. They will also be able to manipulate different features of the home, such as the number of bedrooms and bathrooms. The resulting home valuation report will give users a price range and ranking on their home, based on data from public records such as tax polls, recent neighborhood sales activity, and MLS data.

Home value estimator tools are driving factors in lead generation strategies for the modern real estate industry. These engines can be customized to ask for the user’s contact information. Typically, home value estimators will ask for the email address of the person who will receive the report, and it can ask for the name and contact phone number associated as well. This data can give the realtor the information they need to market their services to these potential sellers. For the broker, the AVM will be able to send a daily report regarding its searches. This data can then help brokers convert those website leads into clients through a more targeted marketing strategy.

“Individual brokers and smaller real estate firms can utilize this powerful tool without needing a large investment as required by AVMs of the past,” Home Junction Senior Vice President Ed Kim said. “Providing access to these resources allows realtors to compete on a more level playing field against large, mega-firms.”

With Home Junction’s AVM plugin, more accessible data can be the keys to building up a broker’s reputation and creating an active lead generation marketing program. By reporting on potential leads, brokers can personalize their communications and have a better position when looking at their presence in the market. With a plugin that is easy to install, Home Junction is making home valuation more widely accessible for users and brokers.

About Home Junction

Home Junction is a data technology company that works with more than 200 Multiple Listing Services nationally and self-aggregates public records, school info and ratings, demographic data and boundaries. They also compile dozens of relevant real estate data layers and use a collection of boundary and expansive data to build custom websites, data widgets, home values (AVM), and enterprise applications for agents, brokers, and other operators of residential real estate websites interested in improving their real estate search, user experience, and monetization of their existing traffic. They offer direct white label licensing of their boundary and data products so clients can build their own user experiences.

Contact Info:
Name: Ed Kim
Email: ekim@hjimail.com
Organization: Home Junction Inc
Address: 4141 Jutland Drive, Suite 335, San Diego, CA 92117
Phone: (858) 777-9533

Source URL: https://marketersmedia.com/home-value-estimators-are-now-more-accessible-to-real-estate-brokers-and-agents/274950

For more information, please visit https://www.homejunction.com/

Source: MarketersMedia

Release ID: 274950

Latest News

On the Frida Kahlo and Diego Rivera art trail in Mexico City

Feb 21, 2018

MEXICO CITY — With her unibrow, braided updo, colorful clothing and mustache, the late Mexican artist Frida Kahlo has become an idiosyncratic cult figure in the United States. Kahlo has an equally passionate following in her native Mexico City. Her face is plastered on everything from handbags and jewelry to wall hangings and aprons. Her husband, the late muralist Diego Rivera, was better known during their lifetimes but she's eclipsed him in fame since their deaths in the 1950s. All around Mexico City, Frida and Diego-philes can find the couple's work at over a dozen museums and public spaces. Here...

Mexican architect's modernist home, hidden on a cul de sac

Feb 21, 2018

MEXICO CITY — In a working-class neighborhood of Mexico City, two concrete buildings hidden near the end of a cul de sac draw visitors from around the world. This is the home and studio of Luis Barragan, one of Mexico's most influential architects, who lived and worked here for four decades. The complex, called Casa Luis Barragan, features a clean, minimalist style, accented by Mexican elements, with high walls, natural light and splashes of color creating magical spaces. Built in 1948, it became a museum after Barragan's death in 1988 and was designated a UNESCO World Heritage site in 2004....

Steamed mussels are a perfect choice for a weeknight meal

Feb 21, 2018

Mussels are the perfect choice for a weeknight meal. They're a terrific source of low-fat protein, they're inexpensive, they cook up quickly, and as they cook, they automatically generate tasty juices to whichever sauce you're making. Also, farmed mussels are pretty easy to clean. You just toss them briefly in several changes of fresh water and pull off any strings (also known as "beards") hanging from the hinge of the shell. Finally, bonus, if you buy farmed mussels — the most common variety available at stores today — you'll have chosen a sustainable seafood. Here I've dressed the mussels in...

Forget tourism: Pyeongchang's legacy probably debt and anger

Feb 21, 2018

PYEONGCHANG, South Korea — The equation was supposed to be simple. To build a world-class ski destination, simply add the Olympics and wait. But even as South Korea basks in the glow of daily competition and global attention, hope is fading that Pyeongchang will do what was promised during its successful 2011 Olympics bid and turn an ignored, impoverished backwater into a premier Asian ski hub. With the close of the games this weekend approaching, some worry that the Olympics will instead saddle the region with a legacy of massive debt and the perpetual maintenance of a handful of hugely...

New exhibit examines Native American imagery in US culture

Feb 21, 2018

FLAGSTAFF, Ariz. — Bold. Visionary. A spectacular success. The words in an online promotion for a new museum exhibit in Washington, D.C., describe an 1830 U.S. law that forced thousands of American Indians from their lands in the South to areas west of the Mississippi River. Provocative, yes, says the co-curator of the exhibit "Americans" that opened last month at the National Museum of the American Indian. Bold and visionary in imagining a country free of American Indians. A spectacular success in greatly expanding wealth from cotton fields where millions of blacks worked as slaves. "When you're in the show,...

Search

About Us

Tale Out is your go-to website when it comes to global travel and lifestyle news. If you need suggestions for the most relaxing places for vacation or some zen spa retreat, we have it all here in Tale Out.

Contact us: sales@taleout.com